2020 Packaging Design Trends: Eco-Friendly, Unique & Sustainable Solutions

In today’s competitive market, businesses need to stand out from the competition in order to be successful. One way to do this is through packaging design. Packaging design is an important part of the customer experience and can be used to differentiate a product from its competitors. Here are some tips on how businesses can use packaging design to stand out from the competition.

1. Create a Unique Design: The packaging design should be unique and eye-catching. It should be something that stands out from the competition and grabs the customer’s attention. It should also be consistent with the brand’s overall look and feel.
2. Include Branding Elements: The packaging should include the company’s logo, colors, and other branding elements. This will help customers recognize the product and create a sense of familiarity.
3. Make it Functional: The packaging should be functional and easy to use. It should be designed in a way that makes it easy to open and close, and should also be durable enough to protect the product.
4. Include Information: The packaging should include all the necessary information about the product, such as ingredients, directions, and warnings. This will help customers make an informed decision about the product.
5. Be Eco-Friendly: Consumers are increasingly looking for eco-friendly packaging options. Businesses should consider using recyclable materials and packaging that is easy to dispose of.

Packaging design is an important part of the customer experience and can be used to differentiate a product from its competitors. By following these tips, businesses can use packaging design to stand out from the competition and create a memorable customer experience.

Packaging design is an important part of any product’s success. It’s the first thing a customer sees and it can make or break a product. But designing packaging isn’t always easy. Here are some of the challenges associated with packaging design.

1. Cost: Packaging design can be expensive. You need to factor in the cost of materials, printing, and shipping. You also need to consider the cost of any special features you might want to include, such as a window or a handle.
2. Size: Packaging needs to be the right size for the product. Too big and it’s wasteful, too small and it won’t protect the product. You also need to consider the size of the packaging in relation to the size of the shelf space it will occupy in stores.
3. Durability: Packaging needs to be strong enough to protect the product during shipping and handling. It also needs to be able to withstand the elements, such as heat, cold, and moisture.
4. Legality: Packaging needs to comply with all relevant laws and regulations. This includes labeling requirements, safety warnings, and any other legal requirements.
5. Environmental Impact: Packaging needs to be designed with the environment in mind. This means using materials that are recyclable, biodegradable, or compostable.
6. Design: Packaging needs to be attractive and eye-catching. It needs to stand out from the competition and communicate the product’s message clearly.

These are just some of the challenges associated with packaging design. It’s a complex process that requires a lot of thought and planning. But with the right approach, you can create packaging that is both attractive and functional.

As businesses become increasingly aware of the environmental impact of their packaging, many are looking for ways to make their packaging design more sustainable. Here are some tips to help businesses ensure their packaging design is as sustainable as possible.

1. Choose sustainable materials – Businesses should look for packaging materials that are made from renewable resources, such as paper, cardboard, and plant-based plastics. These materials are more sustainable than traditional plastics, which are made from non-renewable resources.
2. Reduce packaging waste – Businesses should strive to reduce the amount of packaging waste they produce. This can be done by using packaging materials that are recyclable or compostable, and by using packaging that is designed to be reused or repurposed.
3. Optimize packaging design – Businesses should look for ways to optimize their packaging design to reduce the amount of material used. This can be done by using lighter materials, or by using packaging that is designed to be more efficient in terms of space.
4. Choose eco-friendly printing methods – Businesses should look for printing methods that are more eco-friendly, such as digital printing or water-based inks. These methods use fewer resources and produce less waste than traditional printing methods.
5. Choose sustainable suppliers – Businesses should look for suppliers that are committed to sustainability. This includes suppliers that use sustainable materials, and suppliers that are committed to reducing their environmental impact.

By following these tips, businesses can ensure that their packaging design is as sustainable as possible. This will help them reduce their environmental impact, while also helping them to save money in the long run.